Social media has obviously changed the way we work and the way our work lives and personal lives cross over. A few years ago, there was a clear line between what was work and what was personal, but now it’s a muddled line. Work colleagues become friends on Facebook, people use Twitter for personal use, work or both, and there’s LinkedIn, an entire social media platform for work, and companies are implementing all of these into their strategies.

But a huge misconception is that social media only drives us to distraction. On the contrary, with live updates on news and events, we now want to consume information at a pace much faster than ever before. It’s at the tips of our fingers and can be accessed through almost any device. You don’t need to get your hands on a printed version of a newspaper to find out what’s going on because your favourite news app, and even Instagram, will be sending you instant notifications on content tailored specifically to you.

Particularly for job hunting, social media has been vital for people looking for work since LinkedIn was introduced. You don’t need to go through a recruiter and sit down with them to determine exactly what you’re looking for because LinkedIn and job listing companies help you quickly filter through your wants and needs and present you with a number of options that suit you. So rather than numerous emails going back and forth between workers and recruiters over specific details, social media has created that visibility so job specs are readily available for you to read and apply for.

Not to mention, this has also benefited recruiters and businesses looking to hire. Posting on social media platforms is a great way to spread the word and find candidates that you might not have reached before. By widening the pool of candidates and having results together on one platform, shortlisting also becomes easier than trying to make sure CV’s don’t get lost in your inbox folder.pad, screen, finger, point, pointing, mobile, display, blue, communicate, communication, technology, tablet, pc, facebook, social, network, networking, handpress, pressing, press, push, pushing, touch, touching, blog, blogger, blogging, like, button, media, show, showing

Although social media can help you become more efficient in getting information and recruiting, it is easy to get distracted because of the endless amount of information at the touch of a finger.What starts off as a quick scroll through your news feed, can easily turn into hours of wasted time if you’re not careful. It also depends on your job role as well. If you work in PR or social media, then naturally, it requires you to spend more time on several social media platforms, but if you’re in sales then LinkedIn is probably the only appropriate platform for you to be on.

If employees are wise about the way they use it, then it can be an affordable and efficient way to spread their message. Most platforms allow you to schedule posts, so dedicating an hour or so to schedule everything in and turning on mobile and desktop notifications will help you stay responsive and build your brand without continuously being glued to the platform.

From a manager’s perspective, it should come down to trust. If work is getting done on time and deadlines are being met, then occasionally using social media platforms won’t do any harm – especially because it’s a quick and easy way to digest and an efficient way to take a break from work. We can’t expect our employees to be productive every minute of the day, so breaks are healthy, especially if they’re using their time wisely.

So social media has been vital for positively changing the pace at which we receive information and employees, employers, and recruiters alike have been able to become more efficient in their roles if they limit where, when, and how they receive the information. And although our work lives and personal lives have more crossover than ever before, it’s helped us evolve the way we work and gather information.

This post was contributed by Powwownow.