John Whittle


Most of us are paying over the odds for our mobile phones, but it doesn’t have to be that way and with very little time and effort, it’s possible to make significant savings while still having the best phone and tariff for you.  Here are my top tips on how to make the most of your mobile.

Buy phone and sim separately: When buying a phone over 24 months, you’re borrowing money on an expensive APR and while it reduces the initial outlay, it’s more expensive in the long-run.  Buying a phone and sim separately is often more cost-effective.

Check your usage: Instead of forking out for data allowance you don’t use, work out how much data you use and exactly what you will use your phone and buy the appropriate package.

Use your apps: High out-of-bundle charges for picture messages can be avoided by using a messenger app.

John Whittle

John Whittle

Don’t be complacent:  Be aware of when your contract ends! Research shows people are overpaying after their contracts have ended to the tune of half a billion pounds a year.

Don’t tie yourself in:  Shorter contracts are better because those locked into 24-month contracts won’t benefit from any price falls or deals until it’s up for renewal.

Avoid pay as you go: Pay as you go allows the highest level of control, but it is an expensive way to pay for mobile and is only recommend for those needing to closely manage their finances this closely.

Be prepared:  When you’ve signed a contract, there’s very little you can do until it’s up for renewal.  However, you can get prepared.  Download your mobile network’s app so you can keep a close eye on your actual usage versus what you’re paying for. See* to compare your deal and see our handy tips on data and switching.

About the author: John Whittle is Co-Founder and CEO of is borne out of the experience of industry experts from Phones4U, who recognised that there are too many historic contracts controlling the mobile marketplace and not allowing customers true choice.

John was previously CCO at Phones4U where he had spent 15 years rising from a graduate trainee to a board level executive.