Being grossed out at the sight of C list celebrities chowing down on plump witchetty grubs is one thing. However, I surprised myself recently by eating a dried fruit bar containing cricket (flour)! I did not eat this as part of a bet or under duress, I used my own free will and I enjoyed every morsel of Jimini’s Banana & Chocolate Dried Fruit, Almond Bar.
Launched in 2012 by long-term friends and entrepreneurs, Bastien Rabastens and Clément Scellier- Jimini’s founders were inspired by reality show, I’m a Celebrity….Get Me Out of Here. Rather than being grossed out by the idea of eating insects, a latent curiosity was awakened; they wanted to taste the insects for themselves, but thought it best to add a little natural flavouring.
Bastien and Clément were definitely onto something as insects naturally contain high levels of protein as well as omegas 3 and 6. In addition to being a healthy and natural source of food, eating insects has recognised environmental benefits. Undemanding of water and nutrients, insect farming requires very little raw materials in comparison to animal farming which relies on large amounts of land and high levels of raw materials.
Jimini’s range of edible insects includes: naturally flavoured crickets available in smoked onion BBQ and sweet mango flavours; pepper & dried tomato, Greek spices, fruity curry and paprika flavoured grasshoppers; and mealworms sold as appetizers, flavoured with: sesame & cumin, imperial soy and garlic & herbs; along with the aforementioned organic Dried Fruit & Almond Bars made using cricket flour and agave syrup, all of which are low in fat and sugar.
For the good of your health and environment, why not awaken your latent curiosity and try Jimini’s edible insect snacks
Jimini’s range is currently stocked in Fortnum & Mason, Selfridges, Planet Organic and Partridges. Crickets, grasshoppers and mealworms from £6 per pack. Dried fruit & almond bars from £2.40. For further information please visit: www.jiminis.com