Sharon Reid


How far would you go for charity? Would you embrace the elements by sleeping outdoors all in the name of charity? The staff at Royal Lancaster London are willing to leave behind the luxury of the hotel and bed down (in sleeping bags) outside St James’ Church in Paddington – all for charity. The charity Sleep Out takes place on Friday 23rd  September, in conjunction with homeless charity, West London Day Centre; all money raised will go directly to the charity’s Advice Service – this crucial service helps people to move off the streets and back into accommodation.

During the Sleep Out, Community Ambassador, Margaret Pollock and two representatives from the charity will be joined by a host of Royal Lancaster London staff. The hotel’s General Manager Sally Beck will be among the participants and Executive Chef, Ben Purton will be on hand to provide soup and a roll for supper and a takeaway breakfast for the following morning.

Royal Lancaster London’s staff are a generous bunch, various staff members have embarked on countless projects throughout 2015 and 2016, including the hotel’s painters and decorators painting houses for EAVES* victims, staff regularly visiting schools to talk about the different roles of the hotel’s honey bees, plus staff spending time stuffing envelopes for COSMIC’s quarterly newsletters. Additionally, the hotel hosted two complimentary gatherings, notably a fundraising event for EAVES, as well as the Vital Regeneration Youth Showcase evening, both of which were staffed by hotel volunteers.image

While you are cosily tucked up in bed, spare a thought for the Royal Lancaster London team braving the chilly, autumnal air as they raise much needed funds for the West London Day Centre. To donate online, please visit:

For further information or to book a stay at Royal Lancaster London please call: +44(0) 7551 6000 or visit:

About West London Day Centre:West London Day Centre works on the front line to help support those who are vulnerable and in need. Every day up to 100 homeless people visit the day centre. To help alleviate their immediate hardships of rough sleeping, the charity provides day to day support and meals, as well as a range of specialist services with an on-site Homeless Health Team. They also run longer-term developmental groups including employment support, arts and music groups to build confidence, assist with social integration and support people in moving away from a street-based lifestyle. Every month the team of project workers help between 20 to 30 homeless people off the streets and back into accommodation. For further information please visit: