Andrew Margison


Food trucks are a simple business with a complicated background. It’s not easy managing a food truck business because it requires skill and dedication. The most important characteristic to have while starting your own food truck business is patience. You can’t expect great success instantly, and you’ll most likely struggle until you reach a certain point. After that point, you can call yourself successful, but you shouldn’t stop working hard – if you do, you’ll see your business plummet. Here are some common food start-up mistakes which you can avoid.

Be Confident: Question Yourself

If you want to succeed anything in life, you need to believe in yourself and keep challenging yourself in order to improve. Having a food truck business is no different, and you will most likely see some failure in the beginning when your business is still young and unknown. You need to question yourself all the time to see if your decisions are correct, by doing this, you will consistently work hard, and most likely keep your business alive! Also, try not to be too harsh on yourself, questioning yourself is recommended but don’t overdo it because it will ruin your morale.

Taking On Too Much

A lot of people think that if you take on a lot at the start, you will be seen as someone who works hard. They also believe that they will be able to finish the work in due time. The truth is, no one has the necessary equipment or the experience to take on such a large amount of work in the beginning. Your best bet is to start small. You won’t earn a lot of money, but it will be much easier for you after some time. Your business will grow steadily, and you will see greater success than if you started big. You just need patience!

Avoiding a Social Media Presence

In this day and age, even presidents need to use social media if they want to get more people to vote for them. Social media applies to everyone which means that you shouldn’t avoid this way of marketing. The easiest way to get in touch with your customer base is by being on social media and communicating with them. You will get some insight on how your business is doing and if your customers like the way you’re doing it. You will also be able to promote various offers; there is no downside to being on social media and promoting your business!

Andrew Margison - Zz

Andrew Margison – Zzap

Expecting Success too Soon

You can’t succeed instantly. Your business needs time to grow. Think of it as a baby – you can’t expect a baby to walk and talk the moment it’s born or during the first few months. You’ll need to take good care of your business, but you will also need a lot of patience.

Lacking Necessary Equipment

Lacking equipment which you need for your business will certainly spell an end to it. You shouldn’t start operating unless you have all necessary equipment. You will also need to buy a counterfeit detector.* Why would you need this? Well, even if the vast majority of people are unlikely to use counterfeit cash to pay for goods and services, there are still some individuals that do; these individuals can cause damage to your business because of their use of counterfeit money, therefore, it’s highly recommended to have a counterfeit detector!

Doing Everything on Your Own

This is one of the biggest mistakes you can make. It’s understandable that by having someone else by your side, you will have to pay them for their work, but that’s much better than doing everything yourself and watching it fail. It doesn’t have to be a lot of people; just a few trusted friends or people who know what they’re doing. In the end, you’ll see how much better and faster your business will grow!

About the author: Andrew Margison, is the founder and director of ZZap Ltd. Andrew has a 1st Class Honours in Business Studies and Enterprise, he is also an E-commerce and cash handling specialist.