A day in my working life, an occasional series providing an insight into how entrepreneurs spend a typical working day. This week, Holly Mackay from Boring Money.

I am the founder and MD of Boring Money, a consumer website that provides no-nonsense tips and advice for people without PhDs in finance. It’s my second business but it doesn’t get any easier the second time around! As we’re in serious ramp up mode, no one day is the same and we’re crazy busy. But here is a broadly typical day!

6:15: Woken up by kids/partner/cat looking for hot chocolate/tea/Felix. Unless it’s Monday when I’m the Money guest on the Paul Ross Talk Radio show at 6.30, so I’m up earlier to prep for that.

7:00: Check no dramas have happened overnight (either at Boring Money or in the world of finance) whilst getting breakfast for the kids.

7:30 – 8:30: My sanity hour – I go for a run around Hampstead Heath which keeps me just on the right side of healthy and sane!

Holly Mackay -Boring Money

Holly Mackay -Boring Money

8:45: At my desk clearing emails and checking in on social media. And a posh coffee – skinny latte is my ritual. I get grumpy without my daily posh coffee.

9:00 – 11:00: I try to spend a few hours a day writing. I write occasional articles on money for the papers, or it might be writing some blogs, recording a few podcasts or filming a video. I also come up with creative campaigns for big financial institutions – we think most financial content is baffling and boring so we try and come up with better videos, more interesting graphics and snappier content for them. I love trying to breakdown all the technobabble into meaningful, engaging stuff.

11:00 – 12:00: Time to check in with the team. There are six of us today and we’ll be eight by the end of the year. I have researchers, designers, financial advisers and project managers – we’re building a very cool new online project and have a lot of wireframes and designs to work up and approve at the moment. Compared to the big guys we’re super nimble but it is very intense too – not much breathing space! A sandwich at my desk if I’m lucky.

12:00 – 15:00: Most days I will have meetings and calls with financial companies or consumers. I look at new products and work out which ones look any good, it could be pensions, an ISA or some insurance, and I’m also involved with the new players and digital technologies. Sometimes I’m hauled in front of boards as the voice of the consumer. If I’m not in the City with the Big Wigs, I’ll be talking to ‘normal’ people to try and really get to grips with what they want from money, what their fears and concerns are, and how I can help them to tackle it without feeling baffled, stupid or simply bored.

15:00 – 17:00: Unless it’s a Friday, when I pick up the kids from school, I’ll usually scoot back home at this stage and finish off research or read about the latest finance news and deals. Sometimes I prepare presentations for conferences I present at or I could be drawing very bad sketches of what I think our latest infographics could look like. At the moment I’m researching some of the new so-called Robo Advisers (online investment services).image

17:00 – 18:00: Check in with the kids, hear the news, make sure homework happens and see how their day was.

18:00 – 18:30: A last half hour on emails before the nanny goes home!

18:30: Usually a glass of wine, which makes my bedtime story voices so much better. David Walliams is the author of choice at the moment.

20:00Once the kids are asleep it’s either dinner with my lovely boyfriend, who likes nothing more than a burger, or if he’s out I usually eat a bowl of pasta with supermarket tomato sauce at my desk, trying very hard to get the endless to-do list done! Unless of course Game of Thrones is on….Yes it’s rock’n’roll in my household.

22:00: Bed! Hooray.

For further information about Boring Money please visit: boringmoney.co.uk