2016 will see some recurrent and newer trends in the travel industry from the familiar yet important rise of bleisure and the search for experiential and authentic experiences, to epic luxury adventure, the expansion of wellness travel and the fast-paced development of social media.

Rise of BleisurePA Signature Suite 1621 Living Room

Since the term ‘bleisure’ was first used in 2007, it has steadily gained importance. Business travellers seek to take their families or partners with them, extend time at their destination or simply make the most of their trip.

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Wellness TravelBW Lehrküche

More people are investing in their well –being with health conscious and fitness related travel. Well –being is not just about being spa –orientated, but also includes activities and nutritious cuisine. Both leisure and business travellers are willing to pay to access healthy products and services.

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Luxury Epic AdventuresDZA-elephants-GFA06

Across the generations, travellers are going beyond their comfort zone to undertake an ultimate adventure and one –of-a-kind experiences. Generation X prefer active experiential trips and the younger baby boomers look for inspiration, interaction and the all –important wow factor.

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Authentic DesignFacade

Travellers are increasingly on the look –out for authentic experiences and that is not just the authenticity of the destination and activities, but also the design and aesthetics of the property that they plan to stay at.

For further details please visit: masonrose.com

The Growth of Social Media

With 25% of the world’s populations using social media, it is hard to ignore this increasingly interactive world. The average user spends over two hours a day on social media; therefore it is essential for travel brands to take advantage of the wide reach social media tools can get them.

Instagram is fast becoming one of the most influential platforms, with over 400 million active monthly users and an astounding 80 million photos shared per day.

With access to so much travel choice; whether you are looking for ‘bleisure’ or an epic adventure, now is a good time to think about booking that trip.