Monica Visconti -Patel


Many small businesses still rely on antiquated phone systems, designed for the old way of work that don’t meet the needs of today’s companies or consumers. These systems often lack the ability to support company growth ambitions and in many cases can be damaging and costly.

With a cloud-based business phone system users can connect business communications to multiple office locations, remote employees and customers via one connected solution. It can be adapted to the needs of the business, and once installed can be managed from any location.

With so many clear benefits moving to the cloud, a fixed-line phone system could actually be holding your business back, and here are my top five reasons why.

No flexibility or mobility

No matter how passionate somebody is about their business they can’t be on site 24/7; however, these days many businesses require contact to be always available for their customers. Functions like assigning an auto receptionist, department extensions or direct employee routing means that a customer can always get through to somebody.

Monica Visconti-Patel -

Monica Visconti-Patel -RingCentral

Cloud based systems give business owners the flexibility to run personal or business errands (or sleep!) without worrying about missing an important call. And once installed, they have complete control of the system from one device with a user-friendly interface.

Installation times

Installing a PBX (private branch exchange) can take weeks and can require a lot of hardware and specialist knowledge. Moving an entire business to the cloud can be a quick and relatively easy process in comparison. All a business has to do is decide how many IP phones and users will be connected from the get go, and additional users, groups and phones can easily be added as the company grows.

Single purpose

Being able to make and receive calls was all that was needed even as recent as 10 years ago; however, today’s businesses favour a multitude of alternative methods of communication. Cloud communication solutions cover all bases, combining advanced phone, fax and messaging capabilities with voicemail, email notification and call auto-recording. It can also provide HD video conferencing.

Lack of integration

With the vast majority of employees now using their personal laptops and mobile devices for work, it’s clear a BYOD (bring your own device) culture is becoming the norm. By downloading free apps employees can seamlessly integrate with the system and be empowered to manage their own settings at the administrator’s discretion, saving time and resources.Calibre-Office Furniture, Office Design, Office, Co-Workers, Laptop, Bright Break Out Furniture

Through using their own device they’ll retain a business number and are able to make business calls, access company voicemail and join voice conferences. Cloud systems can also seamlessly integrate with your essential business software, which might include Microsoft Office 365, Salesforce and Google.

No control over direction of calls

With a traditional PBX system, if a call comes into the office and there’s no one there to take it the call will go unanswered, or someone who’s not qualified will have to answer. A cloud system gives businesses the option of re-directing calls to the right person or a suitable colleague, meaning no customer will be left disappointed.


About the author Monica Visconti-Patel, is a Senior Director EMEA of global telecommunications company RingCentral a cloud based phone systems for businesses, after achieving great success in the US, a UK head office opened in 2009. During 2014 they partnered with BT leading them to become one of the most trusted VoIP systems.


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