Sharon Reid


Good news for those of you working in the creative industry, it appears that the pay gap between London and the rest of the UK has decreased by 6% within the past 12 months according to Creativepool, the creative industry online network, who in conjunction with marketing recruitment specialists Purple, have produced an annual industry report. Purple, surveyed 1,000 industry professionals; Design & Advertising professionals fared the best with the biggest salary increase of up to £10,500.

The annual salary report focused on creative salaries between 2014 -2015 and revealed the following:

  • 60% of professionals think their pay will increase in the coming year, which is a 4% increase from 2014
  • The Millennials (26-35 year olds) continue to dominate the industry, with over 50% of roles
  • Digital & Web has now taken over Advertising as the largest creative sector in the industry claiming 22% of the workforce. An increase of 5% from last year
  • The creative industry is still a largely male-dominated world with just 41% females within the sector
  • Freelancers make up almost 1/3 of all working professionals

Creativepool’s findings reinforce a general sense of optimism, Michael Tomes, Creativepool’s Founder, said:

Optimism is the word that can be used to describe the creative industry for 2015 as 60% of those within the sector think their pay will increase. We believe Creativepool’s report shows the industry’s confidence as a whole.”Pay Gap Infographic by Creativepool

Michael adds:

 “The research found that the pay gap for workers in London and those outside has started to close. Salaries in the capital have always been known to be higher but with the London housing crisis, more creatives are beginning to reside in larger cities as we have seen many new agencies and studios appearing in cities such as Glasgow, Manchester Bristol and Brighton. A big part of this is due to the ‘digital switchover,’ people no longer need to be in London, the digital economy facilitates people working away from the expense of the capital. ”

 While, Purple’s Managing Director, Matt Nudds, cites both the nationwide and global importance of the creative industry:

 “The creative industry is a central part of the UK’s global appeal. Year on year, this sector is contributing more to the UK economy and that means our collective voice is louder than ever before.”

Pay Gap Infographic by Creativepool



To view the full report please visit: creativepool.com2015SalarySurvey


For further information about Creativepool please visit: