It is genius the way that limited editions are marketed; the sense of exclusivity and urgency appeal to us on an emotional level and inevitably generate feelings of regret if we ‘fail’ to purchase said limited item. This perceived scarcity of product is the reason why otherwise ‘sane’ adults will set up camp outside stores in order to consume limited edition, trainers, computer games and designer clothes. Once we are able to access our limited edition product we are compelled to take immediate action like bulk buying or in extreme cases fighting with fellow shoppers; yes, dear reader I have witnessed physical altercations between adults who happily exchanged their dignity for designer frippery.
Continuing the theme of limited editions, Guatemalan rum producer Ron Zacapa has released a unique and individual blend entitled Reserva Limitada 2014. It is the second in a new annual series of luxury vintage special editions, hand selected by Master Blender Lorena Vasquez, and only available in limited quantities.
What makes Reserva Limitada 2014 so special? Well, for starters, this rum has been created by slow –aging barrels of Zacapa for two years in an herb garden high above the clouds, in the cool temperate climate of the Guatemalan highlands. Due to this extreme altitude, the rich and fertile soil nourishes more than 20 different herbs such as fennel, coriander, anise and tarragon which in turn, subtly scent the air and infuse in the rum. Aromatic herbs had been used by the Mayan for cooking and religious rituals, Ron Zacapa are clearly inspired by Mayan tradition making Reserva Limitada 2014 a true expression of its rich Guatemalan and Mayan heritage.
The result of this intense herb infusion is a complex flavour with notes of melted caramel, vanilla and cinnamon. Enjoy this neat or with ice, Reserva Limitada 2014 also works well in cocktails, click here for a recipe.
Reserva Limitada 2014 is available exclusively at a select range of London –based bars: the Artesian at The Langham, and Oblix at the Shard. A small allocation will also be available to buy at stockists including Gerry’s Wines & Spirits and The Whisky Exchange at an RRP of £82 for a 70cl bottle. Only 642 bottles of this are available in the UK, making it a truly luxurious limited edition.
Furthermore, a small selection of this very special release is available at off trade stockists including Gerry’s Wines & Spirits and The Whisky Exchange for £81.95 for a 70cl bottle. For further information please call: +44(0)20 8838 9388.
Treat yourself to Reserva Limitada 2014 no camping outside stores required!