Bleddyn Pijpers


Previously we spoke about what you need to do before even launching your website. This included your domain and hosting, keyword research, copywriting etc. – you can read the article here.

This time, we’ll discuss the essentials of actually launching your website.

1. Ready for the launch?

The first and foremost advice we can give you is to only launch web pages when they are ready to launch. We cannot stress this enough. The reason for this is that if anything gets picked up by search engines, this page will be indexed the way it is displayed. Changing it afterwards may be easy for us, but Google will take a long time to re-crawl the pages. It could be up to three months before your amended page is displayed.

2. Dummy Text

A lot of developers and designers like to work with ‘Lorem Ipsum’ text. This is dummy text to fill your website when the content isn’t there yet. It gives you an idea of how copy will be displayed. Make sure that you do not have any Lorem Ipsum left on your website, and that you launch only when each individual page is actually finished. This is to ensure your website will be indexed properly by Google.

3. Register your website with Google

Everyone wants to be found on Google. To ensure a great start to your website:

Register your website with Google webmaster tools

Submit your sitemap to Google
Register/integrate your website with Google analytics

• Set up a Google+ Page
• If you have an address, register for Google My Business
• Register for the Yahoo and Bing equivalents for the above

Setting up the aforementioned properly on the first go, will be of huge influence in how your website is displayed in search results.image

4. Promote your website

In addition to registering with Google, you continuously need to update your website with fresh content, to keep it interesting. You also need to drum up awareness for your website and acquire links to your website, from other websites. The more influential and relevant the website is that links to you, the more influence it will have on your rankings; i.e. getting links to your websites from Forbes, The Guardian, Mashable, TechCrunch etc can be of huge influence for your ranking. In essence, there is nothing else than old fashioned PR. You can build up your links by having great content on your website, and also by contributing guest blogs or articles published on other websites.

5. Monitor your performance

Google Analytics is a great way of monitoring your website’s performance. It’s pretty self-explanatory but here are a few metrics that will help you understand how well you’re doing:

Visitors – the total number of website visitors
Unique visitors – the total of unique visitors, i.e. if someone visits your website three times from one IP address, it will count as one

Bounce rate – The percentage of people that visit one page, and leave again without going to other pages -below 50% is considered quite good

Acquisition – in this tab you can see how people have reached your website
– Direct – Typed the website in their browser
– Referral – Linked from another website
– Organic Search – Search Engines
– Social – Social media channels
– Paid search – Any advertising you did on search engines

Devices – this one is also quite important. It tells you on which device people have viewed your website. If you see for example that a lot of people have visited your website from their mobile phones, it is essential that your website is responsive and is just as easy to navigate as on a desktop computer or laptop.

Next we will discuss the performance of your website in more detail and how you can continue to improve your search engine results.

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