Bleddyn Pijpers


We have already discussed the first steps to get you started when establishing your business online. Now it’s time to look at a more detailed picture; over the next few weeks we will discuss your website, content, SEO, Social Media, Google Analytics and PPC advertising

This week we present a quick and easy introduction to creating your website; the stuff you need to think about, before the website has even gone live.

1. Your domain and hosting

The very first step to getting your website up and running is your domain and hosting. Pick a short and easy URL preferably one that is fairly unique to ensure you can be found easily. To increase loading speed on your website, choose a server that is based in the country where most of your customers will be. Also make sure that the server where you host the website, has a good uptime record. Normally several websites are hosted on one server to save costs, but if you have a particularly heavy website and/or expecting a lot of traffic, we recommend that you have your website hosted on a dedicated server with no other websites.

2. Website content

Think about the content, before you think about your website design. The reason for this is simple – form follows function. Whether you want a web shop, blog, educational website or just an online point for information, always think about what needs to be in it. What questions will your customers have when visiting the website? How can you answer these questions for them? Only when you have decided the content and navigation, you should start to look at the design. The content should be answering the question – What do I want to achieve with my website?image

3. Website design

A good website design is not just determined on how it looks. It is also how it works; how easy you can navigate; how easy your visitors can find the information they’re looking for and most importantly – how many visitors you convert into leads or customers. The single biggest mistake that creative agencies make is designing a website that just looks absolutely stunning, but does not work for its intended purpose. When you discuss your website with an agency, always clearly agree what the purpose of the website is and what you eventually want your visitors to do (the call to action). You cannot stress this enough.

4. Website content – copy writing

Content again, but this time we look at the actual words you will be using. There are a number of different reasons for this. The most important reason is ensuring that your website is found via search engines such as Google and Yahoo. We will look at Search Engine Optimisation (SEO) in more detail later on, but really think about the words you will be using. Google offers a free tool to check the popularity of your keywords so you can pick the best option for you. Use these keywords within your page and in the page headers, so Google knows what your website is about. Don’t stuff your page full with keywords though – Google wants to see content that is natural and created by humans.

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